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Scratch Cards Promotion Usage Scratch-off cards can be used to: Increase booth traffic at trade shows Boost employee morale Increase sales.
Show appreciation Offer special sales For fund raising. Local Contact Numbers. Email: support promotionstore. Best time to call: Anytime Morning Afternoon Evening.
Aligning your campaign message and prizes to the fun of a scratch card format maximises the positive associations your targets will make with your brand when they play — so keep it visual, light-touch and playful.
Scratching off a card is something you can do straight away. We are psychologically hardwired to like instant gratification — we are less likely to commit to an action after a period of inactivity.
The immediacy of scratch cards makes them perfect for point of sale campaigns: customers can scratch their card while you process their order or their goods.
Guerilla marketing campaigns rely on the element of surprise, and scratch cards can be a great tactic for dishing up the unexpected. How scratch card promotions can excite and engage your customers by Rosie Niblock Scratch Card Marketing.
Tap into the power of scratch card promotions. Our emotions are triggered. Everyone likes to win. Get in touch. Get Scratch Card Samples.
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However, to claim the prize, customers had to bring their card in store to match the number to an offer. Employee safety incentive programs can change the environment in your workplace by rewarding positive behavior.
The goal is always to prevent accidents, reduce missed workdays, lower insurance premiums and increase morale or productivity.
For example, Bosch employees received a scratch-off card based on measuring tools sales with guaranteed winning odds and over prizes.
Customer loyalty programs, which create a bit of fun and make the user feel valued with rewards, are key to winning their loyalty. Customers had to subscribe on the website and input the revealed codes to check for the winning prize.
Visitors could win complimentary internet, a complimentary cocktail or a complimentary item from their gift shop. If your goal is to increase your leads, you can configure scratch-off card data to tie into your email marketing campaigns.
Typically, customized registration forms on a landing page or app collect exactly the information you need from users. Customers could redeem their code via their website for an extra-large specialty pizza.
Most businesses have an email platform inside the promotion where they can configure and schedule email communications to participants.
Good promotions will give everyone an equal chance of winning the major prize to maximise the engagement of its users.
Scratch and Win needs to be marketed just like any other promotional deal. This means creating marketing collateral for in-store display both printed and digital so the customer can be informed at the point of purchase.
The above point goes double for claiming prizes — make this step as efficient as possible, so that customers can receive instant gratification.
The prize could be redeemed on the spot. Alternatively, for higher value prizes, put in place an easy process for winners to redeem their reward.
Depending on state regulations, some scratch and win promotions may require permits and government approval.
The permits will set out the terms of the promotion, win ratios, timing, and other factors. Image source: kinjosushiandgrill.
The last thing you want is to have over-redemption of prizes occurring, as that can very rapidly affect your profit margins. Toggle navigation.
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Tips for running a successful "Instant Win" campaign. Keep the Promotion Simple. You must be logged in to post a comment.
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